Cross-functional collaboration is a critical driver of efficiency and performance across creative, marketing, and content teams. When done intentionally, it brings structure and clarity to complex processes without slowing innovation. This article outlines best practices for unifying teams, simplifying workflows, and leveraging a single platform to streamline collaboration, accelerate execution, and deliver consistent, measurable outcomes.



TABLE OF CONTENTS



Video: One Platform, Many Workflows: Configuring Lytho for Team Success  

Lytho is the ultimate tool for creative teams, but how do you configure it to meet the needs of different departments without creating silos? In this session, we will explore strategies to structure Lytho for cross-functional collaboration while still supporting specialized workflows. Whether you are in brand, marketing, or content, you will learn how to align your team’s processes while keeping operations running smoothly. 


Use this evaluation guide to do an account audit of your Lytho setup! 





Video: Trust Is the Strategy: Why In-House Teams Thrive (or Just Survive) 

Let’s be real: your in-house marketing team can have all the right tools, talent, and timelines...and still feel stuck. Why? Because without trust, even the best teams spin their wheels. In this fast-paced, no-fluff session, organizational trust expert Mollie Yoder (AVP of Marketing & Communications at Trevecca Nazarene University) pulls back the curtain on what really drives high-performing in-house teams.





Video: Chaos to Clarity: Lessons Learned from Building Our Creative Ecosystem

How do you go from disconnected requests, scattered assets, and inconsistent branding to a streamlined, scalable creative operation? In this session, Denise Gotcher (Director of Brand Experience & Creative Solutions at Vitalant) shares how the national nonprofit built a unified creative ecosystem using Lytho’s Workflow and DAM tools. Supporting a wide range of internal and external partners across the country, Vitalant's in-house team needed more than just organization. They needed transformation.





Video: From Messy to Magic: The Creative Ops Glow-Up  

Learn how PENN Entertainment transformed internal and external creative and communications from a patchwork of emails, assets, and approvals into a streamlined, self-serve powerhouse. In this session, Jeremy Kantner (Design Manager), Aleisha Smith (Brand and Multimedia Experience Manager), and Tyler Hunt (Senior Graphic Designer) share how their teams in Strategic Communications, Multimedia Experience, Brand, and Property Relations collaborate seamlessly on company-wide campaigns—like a well-oiled creative machine. From major launches to everyday updates, everyone’s aligned, informed, and ready to roll. The results speak for themselves: accelerated campaign speed, improved brand consistency, reduced rush projects by 92%, and transparency across full creative lifecycle.





Video: How Creative Leaders Can Leverage Key Metrics to Manage Up, Down, & Sideways

Cherise Oleson, Senior Creative Director at Franklin Energy and Brittany Pais, Director of Customer Experience at Lytho, share how Cherise’s team leverages data to showcase creative value and build relationships with business leaders.