Brand consistency builds trust, and trust builds brands. But as teams grow and creative work scales, maintaining that consistency becomes more complex. This article outlines best practices for brand governance using Lytho, including how to centralize brand assets, implement guardrails through templates and permissions, and enable your team to create confidently within the boundaries of your brand guidelines.



TABLE OF CONTENTS



Video: Scaling Brand Consistency Across Teams and Channels 

Keeping brand consistency across teams, partners, and platforms can feel like herding squirrels, but it does not have to be that way. In this session, we will explore how Lytho’s DAM, templates, and governance tools help maintain brand control at scale. You will walk away with a clear strategy to ensure that every asset, from social graphics to sales collateral, stays on-brand no matter who is creating it. 


Check out our brand consistency checklist to evaluate your assets for brand alignment and governance. 





Video: Fostering Efficiency and Creativity in a Regulated World

Even if you are not in an industry that is highly regulated, compliance is something we all have to deal with. In this session, Lexi Olson (Associate Director, Brand Strategy at Shockwave Medical, a Johnson & Johnson Company) shares practical strategies for organizing review tiers, reducing email dependency, and collaborating effectively with legal, medical, regulatory, and clinical teams. You’ll also learn how Lytho’s creative workflow platform helped reduce approval bottlenecks and improve project setup across the board.





Video: Fast Break Brands: How Pro Sports Teams Stay on Brand and Ahead of the Game

From game-day graphics to crisis comms and sponsor activations, this all-star panel dives into the workflows, systems, and strategies that keep creative teams nimble and on-brand under pressure. Hear firsthand from Jim Nicholas (Head of Design, LIV Golf), Courtney Brown (Senior Marketing Project Manager, Minnesota Timberwolves), and Cato Cataldo (Senior Creative Director, Carolina Hurricanes) on how pro sports marketers manage brand guidelines across internal teams and external partners while driving content velocity and fan engagement.






Brand Control Meets Content Speed: A Real-World Demo of Lytho's Brand Center in Action

Discover how Brand Guides can help you bring order to brand chaos. In this session, we’ll walk through practical strategies for organizing, sharing, and scaling your brand standards. You’ll see real-world examples of how creative and marketing teams use guides to align stakeholders, streamline campaigns, and ensure brand integrity at every touchpoint.





Video: Doing More Than Staying On-Brand with Lytho's Brand Guides

What does a brand guide mean to you? Whether it’s a single source of truth or a creative way to share pockets of information – we’ve got you covered! Watch as we dig into the many capabilities and creative possibilities that Brand Guides has to offer. 


Need some inspiration? Check out our best practice guide for building your own creations along with brand guide examples.





From the Lytho Blog